August 29, 2025
Get ready to see a watch like never before. The new MB&F M.A.D.1S ‘Grow Your Dreams’ edition is more than just a timepiece; it’s a collection of incredible details you have to see to believe. Here are a few things that make this watch totally unique.
1. The Engine is Flipped Upside Down
Seriously. To give you that mesmerizing view of the spinning rotor on the front, the designers mounted the entire Swiss La Joux-Perret automatic movement upside down. This unconventional engineering is what puts the “M.A.D.” in M.A.D.Editions and makes the watch’s face a kinetic sculpture.
2. It Has a Secret Glowing Message
At the heart of the watch is the titanium rotor, designed to look like a tree motif from artist Yinka Ilori. But the real surprise comes in the dark. The artist’s personal motto, “Grow Your Dreams,” is inscribed on the rotor in Super-LumiNova, creating a hidden, glowing message that only reveals itself at night.
3. Even the Markers are Playful
Forget boring lines. Yinka Ilori created a custom font for the hour and minute numerals that you read on the side of the case. He didn’t stop there—the half-hour markers aren’t simple ticks but are instead fun, squiggly S-shaped designs that add another layer of artistic flair to the time-telling experience.
4. Liquid Ceramic Gives It That Pop
Those incredibly vibrant rings of color on the bezel aren’t just paint. They’re made from HyCeram, a high-tech liquid ceramic that is injected and cured to create a durable, seamless, and intensely colorful finish. It’s a small detail that makes a huge visual impact on the Sun, Water, and Nature editions.
With so many artistic details packed into its design, the M.A.D.1S ‘Grow Your Dreams’ is a true conversation starter for your wrist. It’s a piece that proves watching time pass can be an incredibly fun and inspiring experience.
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