August 29, 2025
A Fusion of Horology and American Icons
Following the phenomenal success of its initial collaborations, Texas-based watchmaker Jack Mason is once again merging fine timekeeping with beloved American beverage culture. The brand has unveiled two new vibrant limited editions, expanding its celebrated partnership with Dr. Pepper and introducing a novel collaboration with A&W® Root Beer. These releases masterfully apply iconic brand aesthetics to the robust Strat-o-timer GMT platform, creating collector’s pieces that are both nostalgic and technically proficient. This latest chapter demonstrates Jack Mason’s flair for creating compelling narratives through thoughtful design, celebrating shared heritage in a format that resonates with horology enthusiasts and pop culture aficionados alike.
The Strat-o-timer GMT: A Superb Foundation
At the heart of these new creations is the brand’s flagship Strat-o-timer GMT, a timepiece lauded for its exceptional build quality and design. Both models are housed in a perfectly proportioned 40mm stainless steel case, featuring a sophisticated interplay of brushed and polished surfaces that command attention. The watch’s architecture, with a 47mm lug-to-lug distance and a slim 13.2mm profile, ensures a comfortable presence on the wrist. Engineered for real-world use, it boasts a sapphire crystal, a highly legible 24-hour sapphire bezel insert, and a screw-down crown that secures a formidable 200 meters of water resistance. The piece is powered by a regulated Miyota 9075 automatic movement, promising an accuracy of -/+5 seconds per day, a detail that purists will certainly appreciate.
The Dr. Pepper “Made With Sugar” Edition
This third installment in the Dr. Pepper series draws its vibrant personality from the green and red livery of the “Made With Sugar” packaging. The colorway is brilliantly executed on the 60-click unidirectional bezel and the dial accents, including a bright yellow 24-hour hand that pops against the sunray black dial. In a clever nod to vintage advertising, the timepiece features a lume-based easter egg: the 10, 2, and 4 o’clock indices glow green, referencing the classic “Drink a bite to eat” slogan, while the others glow blue. A custom-decorated rotor with a vintage Dr. Pepper logo is visible through the exhibition caseback, further enhancing its collectible appeal. Limited to just 230 units, this model is a testament to detailed, story-driven watch design.
The Warmth of the A&W® Root Beer Edition
Simultaneously, Jack Mason introduces the A&W® Root Beer Strat-o-timer, a watch that exudes a warm, nostalgic charm. Its design captures the essence of the classic soda with a rich, sunray brown dial and a distinctive orange-and-brown bicolor bezel. The creamy, off-white lume artfully evokes the frothy head of a root beer float, adding a layer of sensory delight to its aesthetic. Unlike its Dr. Pepper counterpart, this model features a solid caseback adorned with a high-relief, polished A&W logo. This cozy yet capable sports watch, limited to 200 pieces, offers a unique color palette that diversifies the Jack Mason catalog and provides a distinct new option for collectors.
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